Scoble is surprised that Microsoft doesn’t own the smartphone market. He shouldn’t be. Microsoft has become a victim of its own success. For starters, it is so big that it just about has to shoot the moon on every hand. A success that would have a small company dancing in the aisles doesn’t make a dent in its earnings. Then toss in the fact that it has taught everyone that complete domination of a popular platform leads to incredible profit. Everyone expects them to make a power play to dominate smartphones. The established cell phone players are all afraid that they’ll become the IBM of cell phones. So they distance themselves from Microsoft and they game against a Microsoft powerplay.

23 Mar: I should have mentioned Sendo is a cautionary tale in dancing with the devil.