This fledging domain name registrar [GoDaddy.com] has committed to airing one spot during the Super Bowl commercial mayhem in hopes of scoring “huge exposure” for the GoDaddy.com brand.

As a satisfied GoDaddy.com customer, I’d like to join John Moore in his plea that GoDaddy.com save the $2.4 Million. Spend the money on something that actually means something. Not on a three to four week ego boost from talking about your Super Bowl ad.

Brand Awareness pays off when you sell products that appear alongside the competition in the consumer marketplace. But when I registered ideoplex.com, I chose GoDaddy.com based upon internet research into customer satisfaction with domain name registrars.

Spend the money on improving customer service and direct your advertising at media that targets your market.