Wow, I wonder what genius was responsible for this? I’m a believer in selling to your existing customer base. But I think that the idea is to make your existing customers better customers, not to annoy them until they hate your guts. I just hope that there is enough backlash to make this a textbook case in what not to do. [via MarketingWonk]

13 November: It looks like Belkin has seen the error of it’s ways. A firmware upgrade will be available on 17 November that eliminates the redirect.