Here in the Here and Now

It’s easy for software companies to focus on the next release; it’s new and improved and the blush is still on the bloom. And it’s not Scoble’s job to help customers employ the current release. But when facing your customers, “Not my department” doesn’t go very far. The answer should be “let me get someone to help you with that.”

The Microsoft bloggers are covering topics that they’re passionate about. That’s the way that it should be. But either there are no microsofties passionate about the current tools, or they’re not being encouraged to get into the game. I’d like to believe that it’s the latter, that consulting and training want to help and are being held back. But it’s up to Microsoft to prove it.

Microsoft may be focused on the future. But most of us are focused on the here and now.