While doing this work I’ve gone back to the conversations I’ve had with Alan Cooper back in the 1990s. I was in a small group of people who would meet with him and talk with him about the ideas he had that later turned into his book About Face.
Alan is a God. Yes, upper case “G.”
I was fortunate enough to take a UC extension course from Alan Cooper in the early 90’s. And the title quote, personas and my Cooper Software Design Kit (a pad of graph paper with a mechanical pencil) have stuck with me. Just a handful of Saturday mornings in Menlo Park - normal folk need years to make that big an impression.