Steve Rubel is out and about evangelizing blogging and community marketing. He was in my neck of the woods today, and I dropped in to hear him speak on How Blogs Are Changing Public Relations - And How You Can Adapt to the Westchester/Fairfield Chapter of the PRSA.

I’m already one of the converted and my three sentence commentary goes like this:

• Your customers are talking about you.
• Do you know what they’re saying?
• Do you want to be part of the conversation?

Inexpensive hosting and internet search allow anyone to air their opinions and reach an audience. If you fail to monitor and engage your customers, then you are opening yourself up to be blind-sided.