Branding Matters

My partner just ordered a iPod Shuffle. It joins the 1G iPod, iPod mini, Rio S30S, and Sony MZ-S1 already in our mobile music stable. The shuffle is compatible with our existing infrastructure and should eliminate the annoying silence when the buffer runs out during a workout.

The price was right. And while the feature set could be more robust, it appears to be an excellent complement to feature sets already provided by Appleā€™s iPod lineup. The same device from anyone else would have gotten the cold shoulder. But the iPod brand sealed the deal.