It is just coincidence that RSS has risen to prominence just as email has started to buckle under the weight of spam. But that coincidence has lead many to advocate RSS as a replacement for email. I think that shows a lack of understanding about what RSS is and isn’t.
- RSS is a transient representation of permanent content
- RSS is broadcast not narrowcast
- RSS is read differently than email
Part of a series inspired by my contribution to Unleash the Marketing & Publishing Power of RSS.